Riga Fashion Week AW24

Natalija Jansone at Riga Fashion Week AW24: Elegance in Form and Function

During Riga Fashion Week AW24, Natalija Jansone once again cemented her presence as a leading voice of understated elegance. From April 8 to April 11, 2024, at the iconic Hanzas Perons venue, she presented a collection that merged minimalist sophistication with emotional clarity and craftsmanship.

This collection was distinct in its focus on precise tailoring and architectural purity. Dramatic layering and thoughtful silhouette construction spoke to a refined aesthetic—each garment balanced structure with softness. Models walked in sharply tailored outerwear, halter vests, and sculpted separates, all rendered in natural textures that moved beautifully in the engineered lighting.

The color story unfolded in a muted palette of charcoal, deep indigo, soft sand, and warm camel—tones that resonated with the Baltic landscape’s minimalist drama. Fabrics included brushed wool, silk blends, crisp cotton, and fluid viscose, each chosen for its tactile quality and purposeful expression. The result: pieces that were both functional and emotionally resonant.

One standout moment came with a modern black halter vest layered over structured trousers—a visually arresting statement piece meant for confident layering and compositional harmony. Other looks played with asymmetry and texture, pairing high collars, raw hems, and subtle pleating to create garments that felt both contemporary and timeless.

What truly set Natalija’s AW24 collection apart was its conceptual grounding. She crafted garments that felt quietly powerful—not relying on embellishment, but instead on intention. As described by L’Officiel Baltic, the collection served as “a visual diary of a woman in her becoming: sensual, sovereign, and soulfully styled”.

For long-time admirers of Latvian fashion and new viewers alike, the show reaffirmed Jansone’s design principles: restraint, relevance, and emotional poise. It demonstrated how minimalist luxury—when infused with detail, craftsmanship, and soul—can become a transformative form of expression.

Riga Fashion Week continues to champion regional talent, and Natalija Jansone remains one of its most consistent and esteemed contributors—designing clothes that are not only beautifully made, but deeply considered. The AW24 collection offered a quiet but profound reminder: elegance isn’t loud—it’s thoughtful, intentional, and utterly intimate.