Welcome to Natalija Jansone Store
Step into a space where fashion is defined by clarity, confidence, and quiet strength. Natalija Jansone – Latvian brand designer of minimalist luxury womenswear invites you to explore a world of minimalist womenswear—carefully designed for women who value thoughtful craftsmanship, refined silhouettes, and effortless sophistication.
Here, elegance is never loud. Every garment is shaped by a belief in balance: clean lines, luxurious fabrics, and timeless construction that elevates everyday dressing into something deeply personal. Whether you’re searching for a fluid dress, a tailored jacket, or a refined blouse, our collections are made to feel relevant today—and essential for years to come.
At the heart of the brand is the idea that clothing should support, not overshadow, the woman who wears it. Inspired by the rhythm of daily life and the dignity of individuality, Natalija’s brand designs offer a sense of ease, clarity, and quiet confidence. Her pieces are often styled in layers, encouraging a wardrobe that is versatile, expressive, and seasonless.
Natalija Jansone is one of Latvia’s most respected fashion designers, with a career spanning over two decades. Her brand collections have been consistently showcased at Riga Fashion Week, where she is known for her conceptual purity and distinctive aesthetic. Natalijas, Latvian designer of minimalist luxury womenswear, work has also been presented internationally, including at Milan Fashion Week, drawing attention from fashion press and clients across Europe.
Our atelier and boutique in Riga is where each creation begins. We work exclusively with high-quality natural materials—linen, silk, viscose, and cotton—selected for their comfort, beauty, and durability.
Our brand offers both Ready-to-Wear and Made to Measure garments for those seeking something entirely personal. Each piece is created with care, designed to be worn, lived in, and remembered.
Explore the Collections, visit the Studio, or contact us directly.
Welcome—this is fashion that speaks softly, moves freely, and is always, unmistakably, your own.

